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Wellness Suites: the next trend to attract more customers

-Bulletin April 28 SPAZIOREPORT
By Eva Crespi

Wellness suites. You know that today is used by many Anglicisms. In this case, wellness, well known in our industry, because it means welfare and suites, a term referring to those most luxurious hotels.

For the two together refer to something that takes a long time seeing in the U.S. and other countries.

Any hotel that boasts, begins to have a spa on the premises. But the wellness suites come to broaden the concept. There are many types but in general we can say that rooms are usually located in the upper parts of the hotel with the best views of the city.

offer a variety of treatments without leaving the room, and users can enjoy additional amenities such as showers, minibar, television, radio and sitting area. They are decorated in a special way that helps calm the mind and body. Others mix the usual bedroom area with a mini spa. But in the bedroom include many new features.

A good practical example to understand better what are the wellness suites can be observed in Fairfield Inn & Suites, the hotel group Marriot. Speaking to the media, the director of this chain was alluding to the two components of the wellness philosophy, the restoration of balance between mind, body and soul and the incorporation of natural ingredients that stimulate the body's natural capacity for healing. "In our wellness suites, we have introduced these two philosophies in each component of the room, from bed to healthier organic mini-bar."

And it is. Visiting one of the rooms in this hotel or the many that already offer wellness suites, we can find systems of heating and air conditioning purified, especially towels treated with chemical-free detergents, kits for practicing yoga in the same room with relaxing music CDs and much more. novelties. And as I mentioned, there is usually an area dedicated to offering a jacuzzi and sauna. It's a new way of offering total relaxation to a customer without leaving your suite.

"begin to see more often in Europe? Sure as the concept is really attractive. If at the time, the hotel chains rushed to offer WiFi connections in hotels, the next big trend could be to use the wellness suites to attract more customers.

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Spa - Tips for Barcelona as a city location

Any business conducted people should be located close to the public. This is even more important when we speak of a spa. A well located naturally attracts clients and enables visibility.

In this day and for all those looking for new premises, I summarize a few tips to find the perfect location for our spa.

investigate the population of the area . To investigate, I mean to know, if it can be in detail, the type of people who are in your area (age, purchasing power, number of households ...). Today, in the Chambers Trade and municipalities have at our disposal all kinds of data that can help us. It is also recommended observation most traditional, to be seen in the area and see the kind of people - potential customers - to walk and visit the business today. The fundamental question is: Is the kind of people that interest me as potential users of my spa? Also, take a walk around the neighborhood and do it in the morning, day and night.

look at the competition. The next step is important. In the restaurant sector, is generally recommended that you locate near other restaurants to take advantage of the consumer is already in the area, attracted by the varied. In the case of a spa, it is advisable that there is less competition in your area. Therefore, before selecting a site, find out whether there is much competition nearby. And the question will depend on your type of business. found Is competition really competition? For example, if you find several hair salons and you have decided not to have this service on your local, rather than competition may be complementary businesses.

Review access. We have seen in a point before the appearance of the population. However, if you use a good strategy of communication, some customers will come from other parts of the city. It is important at this point ask yourself several questions. Is there garages nearby? Are there bus stops and transport in the same street or adjacent?

Confirm visibility and safety. A business located in an area with adequate light and with good levels of safety will be a positive for your customers to see you and feel safe at night. Mainly because much of the clientele will come after work.

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luxury

Barcelona should be positioned as class city can only do so if firms strive to make that picture together. Today I attached this interview I did recently LuxeBarcelona where I talk about this important issue for my city.