Wednesday, February 11, 2009

Funny Fake Superheroes

Praktik: A new hotel concept "low cost" contract

almost three years ago I published the Lateral Marketing Guide in which one los ejercicios prácticos fue sobre el modelo de hotel actual y propuse muchas alternativas descabelladas, que según va pasando el tiempo algunas se van haciendo realidad, como hacer ofertas solo para la siesta y que en Sevilla han ofrecido los dos últimos años con bastante éxito, y ahora vine otro a convertirse en realidad, el Hotel low cost.

Es facil decirlo pero evidentemente eso hay que probarlo, y nada más sencillo, os dejo el link donde el capítulo 3 hablaba del Hotel Low Cost , pero para los que no querais leeros todo el post, os dejo el extracto:

4. Factores Esenciales.- ¿Qué consideramos todos que son factores esenciales en un hotel? Las camas; reception, the bathroom cabinets, cleaning people, etc..

Challenges: * If only for naps, cabinets are not needed.

* If it's just not necessary to shower bed.

* If you automate, reception may not be necessary, as we check a flight of "low cost" without going through the counter of the airline.

And where has set up this concept? For in Barcelona at the hotel Praktik, where applicable than some of my ideas, others on the same line-up because I just I just launch the concept and they have developed: Rooms



* Praktik rooms are small, but our beds are large and comfortable
* The Praktik is a sink in the room, our showers are too big to share space in your bathroom.
* There are no closets in Praktik, save space by putting a shelf and several hangers.
* Praktik no telephone in the room, but we have 24 intercom at reception. The hotel



* The Praktik Reception hours during the week is from 09:00 to 11:00 and 20:00 to 22:00
* The Praktik Reception hours during Weekends are from 08:00 to 12:00 and 19:00 to 23:00
* access keys Praktik allowed to enter the hotel outside reception opening hours
* Praktik has a check-in system automatically, prepayment allows access to the room at any time.
* Praktik accepts only credit cards. "Keep your money to go for drinks and tapas bars."
I think a very interesting concept that I am certainly going to be successful, evidentemnete will have to overcome the resistance of the habit we have of the traditional hotel concept with which we have been living ever since.

In addition to the complement Praktik low cost with a full range of city services, in this case of Barcelona, \u200b\u200bbut better concretaros. package called "Barcelona" Full and offer the enjoyment of Barcelona at a very low price:

The pack includes:

  • Barcelona Card: includes public transportation, airport transportation, museums and discounts.
  • Bus Tours: Enjoy panoramic double-decker bus and see what interests you.
  • Lid Breakfast: Full breakfast one of the most prestigious restaurants in Barcelona, \u200b\u200blocated just 5 minutes away.
  • Supper Mussol " Enjoy a typical Catalan supper for two people at the center of Barcelona.
This is a sponsored post, ie I get paid for writing about this hotel (do not tell me what I should say, just write about it) but who would have spoken anyway because it is news to me like to give and all that involves challenging the status quo and daring to step out of the way is commendable because it opens us new experiences and makes us grow.