Fun Initiation Activities

deserve a good web

Your beauty and wellness center deserves a good site? Absolutely.


Need your business a beautifully designed and effective website? Best superbly designed effective although a combination of both is best.

In any case, our businesses need websites that teach our stores and capture customers. Today, no one can ignore this important communication tool.

For this occasion, to discuss my ideas of how it should be the ideal site, I preferred it with a selection of websites that I like.

http://www.personaltouchmedspa.com/

is the simple but include ideas to be contact the customer as newsletters or ways to lure their discount vouchers. You can request an appointment online

http://www.mydayspa56.com/

includes a virtual tour, very convenient to visually show the inside of our center. In the end, the tour consists of photos, but remember that today, make a video and post it on your website is relatively inexpensive.

The phone is easily the top

http://www.spamartinique.com/

also includes coupons, discounts and online reservations for this site but I emphasize that in the lower differentiated treatments women, men, couples and people who are getting married. Somehow, quickly attracted the public who wish

is a clear web sight does not bother

http://restorereviverefresh.com/

have a group on Facebook social network

http:/ / www.aquaspacenter.com/

publish a magazine for customers with issues of

clear information on the Home page of seasonal offerings

http://www.caldea.com/es/
They report
spa services with other external, such as skiing

have a loyalty card with benefits to their customers (and you can register on line)

http://www.balnearioblancafort.com/

have translated the website into several languages \u200b\u200bto attract foreign customers take advantage

pop-ups windows (without disturbing too much) with an offer

Of the previous sites, we can draw some conclusions and recommendations:

- Make your website beautiful but simple, not hard to find content

- promptly report your contact details

- Includes online and social networking opportunities or reservations

- Take the opportunity to advertise your discounts, coupons and special

season - Be transparent in your rates and conditions

Do you have your web? Adelante!

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Happy and Prosperous Business Quality and more quality

Bulletin December 18 - SPAZIOREPORT
Happy and Prosperous Business
By Eva Crespi

Whenever lack least to inaugurate the new year. We have a few days of December and then arrive at 2010. I like the 10. Many of us still remembers the highest grade to which we aspire in school. Now things have changed but 10 continues to symbolize much for anyone.

And because it is so, why do not aspire to a 10 on the success of our business? Perfection does not exist but why not aim for excellence? Along the way were some factors that will avoid such excellence but at least stay the course.

seems that 2010 will bring something that a lot and hopefully, the beginning of the end of the crisis. They say it will still be a tough year but glad to see some positive data to anyone with a business related to wellness and beauty.

If the news starts to be more positive, the consumer may feel more confident and therefore decided to use the services of one of our stores and spend a bit more. This will result in all the sector: center owners, suppliers, staff ...

Well, which provides for better times, we will prepare. Yo, from here, we encourage you to put the batteries and make an act of reflection. See where we are is crucial to decide where we go. A more complicated in recent years, certainly has left a burden on our businesses. It is important to know where we are. One of the formulas used in marketing is the SWOT analysis. Internally, is to identify weaknesses and strengths of our companies. And externally, to identify threats and opportunities the environment offers. It is also advisable to review our mission and vision.

After this phase, which might call for diagnosis and once we clear our present state, we can design a strategy for the new year. It's time to plan, set goals and allocate human and material resources to achieve them.

Good planning can be a bit tedious but at times in which we find is one of the best ways to write down our plans and most importantly, to later verify compliance.

The 2010 is approaching. Happy Happy New Year and Business.

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In previous post, we talked about how Mary took care of our customer used. This section, the customer, although improved, still is pending in our beauty and wellness sector. In our country, there is still no uniform certificate and monitor customer service procedures.

On this occasion, I would try the importance of quality care to our users. The first thing to ask is what is quality? The truth is that it is a concept not easily defined and therefore is very wide used by companies of all types to define the qualities of their services or products.

more I like to define it in terms of quality perceived by the consumer. And is that our client is perceived quality when all or nearly all of the following characteristics:

- consistency and reliability. The company keeps its promises.

- Accuracy. There agility and speed in

service provision - Competition. It is noted - the customer sees it - the company is prepared for service providing

- Accessibility. There are no undue barriers to customer contact - company

- Courtesy. All members of the organization are considered and kind.

- Direct communication. There are channels through which the company listens to customers and respond to their demands and suggestions

- Credibility. It shows real interest and nonfiction for consumers

- Knowledge. The customer knows that he cares about, who know him and meet him

- Tangibilización. All services made tangible, you can feel directly

is advisable to do a little test on the above points and then we can analyze the quality of our customer service.

Only with this knowledge we can apply the necessary changes and basically train our team in the new practices.

OBJECTIVE: QUALITY, QUALITY

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Christmas is coming

From now on, I'll be working with the regular publication of opinion articles SPAZIOREPORT online magazine specializing in information ideas and trends for spas and spa professionals.

gladly and after its publication in the magazine, I'll be playing here the articles.

Bulletin November 25

Christmas is coming

Christmas is coming. It seems that every time begins earlier. The style of American cities, ours do not expect to December to decorate the streets of Christmas decorations. So do the companies that take advantage of almost 2 long months of the season to design any type of action. And so will all of our businesses dedicated to wellness and beauty. Give a stay at the spa .... or do you save 25% by year-end or Celebrate your Christmas at our facility. Any of these initiatives is valid. Companies make use of the pull and must be done in these times.

But we must launch and launch initiatives like that? Is winning the competition for best idea to attract customers? Not really. A good Christmas promotion we can generate more customers and more sales. That is one of the desired results. But do not just enough to win customers. It is pointless for the client to use our establishment these Christmas, lured by one of our sales, if not repeat the visit in the future.

New tempos us to use the most effective marketing to be more resourceful, but we have to understand that everyone in the sector are in the same objective and that, therefore, we should be able to be us loyal customers that we achieve our proposal. Prima more than ever the importance of providing quality service.

And for this, the most powerful tool is always prevention. Be proactive rather than reactive and not let problems arise. We must develop and implement quality standards and train service our team in its proper implementation.

quality standards are the only really effective the management of a company to control the operations of the organization without having to monitor and control individually, one by one, all people working in her and every one of their activities.

The customer perceived quality when we do what we promised, we demonstrated competence and knowledge, when we are accessible and courteous. In short, the client must feel unique.

Only then will be satisfied with your visit and will therefore be much more likely to visit us again.

Merry Christmas season and celebrate with quality!

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Human Resources, reporting before hiring

Mary is the first coming to our spa, a facility of 400 m2 that my wife and I opened more than 3 years ago with high hopes . We find good girl, but every employee always improve slightly. Mary, who opened the place, is serving the first customers until we got my wife and I along with other employees. Mary is very point, it never fails, but always forgets something (hand towel to the customer without being prompted, for example). We know that the client notices those small but important ways. Sometimes we think is a little late, that these functions should be putting it even as a requirement before hiring her.

Does it sound the status quo? Probably yes, because it can occur in any of our business. Our employees have been recruited for their skills but, however, often lacking in something as important as the right customer care.

is

clear that nobody is perfect and that everything comes with practice but as entrepreneurs in this sector we have on our computers to people with a certain base supplemented with appropriate training, can become a good professional in communicating with our customers.

To this end, the task starts in the selection of staff and continues to clearly inform our staff about their duties. English is what is called "job description". More than ever, health and beauty sector requires that each employee is furnished a job description, something that certainly provides benefits both the employee and the employer:

- is suitable for the employee understands the job for which they were hired

- It helps the employer to decide the qualifications needed to interview and select

properly - Avoid future problems in the relationship with our staff

We are in a difficult environment and increasingly competitive. Consumers tend to spend less and less and choose more seriously where it is spent. Do we have people like Mary at the risk of losing customers? Or put another way: Would we have avoided the situation with Mary if we had made clear its functions and features of your job?

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Wellcome! Open this blog with great enthusiasm. On this first occasion, I would like to present what I bring to this sector.

After working as a consultant for marketing and sales for several companies, took over 7 years in the field of beauty and wellness. In all these years, I've been watching a sector with many imbalances.

Our country has been modernized in many fields and in particular the beauty and welfare, has been hosting the latest in equipment, facilities and processes. Spas large have come to our cities. But this growth has not kept pace with the formation of human capital. In most cases, the perpetrators and those who serve the customer, have been trained in schools that still teach the traditional way, without much progress. Training has been stuck in the past when the professionals were trained to the required basic treatments in salons and small centers.

With the arrival of the spas and department, trained professionals are needed not only in treatment but also in marketing, sales and customer service.

Since a customer walks through our door until you leave, we must ensure that you get a great experience but fundamentally, we must ensure that the customer is satisfied to repeat his visit.

The market is vast and there is much room but, fundamentally, there is room for everyone with a profitable business, well planned and properly managed.

This blog was created with the intention to review all aspects that we consider necessary to treat on the design, building and managing the business of a beauty, urban or resort spa. Everything that we believe may be of interest to both the employer and spas for managers or employees.

And, whenever we find an interesting story (a new product or marketing a new idea, for example) will be exposed and discussed.

A blog is one of the best ways for all who love this profession we are in contact. That's why I encourage you to comment and participate if you wish. This site is open to all.


WRITE STARTED NOW!

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Next workshop "Effective Writing for the Web" Guidelines

growth of communication through the web master expression is essential for these new media, did you master it?

We can be real experts in writing on paper and master this technique, but if we want to be on the web and writing focused master the digital world need other techniques and different visual elements and graphics.

iiR Spain has developed a specific seminar on this topic called "Effective Writing for the Web" and that will be held in Madrid on 28 and 29 of next September, and that will be taught the keys to developing an effective digital communication. In this semianrio be treated as follows:

> The importance of understanding the audience
> What are the basic principles of Web writing
> What is the role of discourse structure
> How to master the writing style more

effective program contents of the seminar discussed in detail:
- How digital media works and their users to strike the communication approach
- How to organize information in modular structures adapted to the way the screen reads
- How to arrange the content so that they can be interpreted quickly and effectively sought
by search engines - What are the basics of multimedia and multichannel editing our text fits properly in digital communication superstructures

You know, the Effective Writing Seminar for web in Madrid will be held on 28 and 29 next September, and if you are interested, for those who want to attend, we have an agreement that you can get a 15% discount, send an email to info @ fenixmedia . com and I requesting that you do get the discount.

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LIVING STATUES OF MADRID-SPANISH AND COMMUNITY ASSOCIATION LIVING STATUES AND THEATRE CLICK

The English Association and Community Living Statues and Theatre - the first association that was founded on this theme, and is the only group that is legally established artists - born in Madrid but is valid for Spain and the European Union -

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2008

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Tolkien, the low cost of telecommunications

Finally this week we launched the new service Voice of Channels , which we called Tolkien, and some have already heard at least the name because I did a small survey to learn transmitting Twitter as a trademark.

The idea on which it is based is very simple: in millions of companies known to periodically send SMS to thousands of different approaches, as well as we know what we do is to send pre-recorded voice calls through the shuttle, and now what we wanted to take it all the component of long-term commitment that has that service, creating an equivalent SMS but voice and instead of sending 160 characters limit too, 15 seconds to send a voice recording , or even if you need more time that is no problem either.

And all this, add the Low Cost component, so that the customer does not have to do anything and everything we do, thus avoiding the effort and cost to parameterize a control panel.

just have to hire the right package to suit your needs (the higher volume of purchase, best price), and 3 steps is all over:

1 .- send the recording, or call Voz a bar to record the message you want to send, or if you prefer, use the TTS (Text to Speech)

2 .- send us your database in Excel and signed the agreement of the Data Protection Act recognizes that where the database is legal.

3 .- and finally tell us what day and what time want it delivered.

's it, 3 easy steps and you can send a message with your own voice to all its customers, prospects, friends or whoever. No hassle, no waiting, no nothing to do.

and prices and see in the picture, cheap and simple, shopping packages to the needs of the moment.

You know, if you hire one of these packages, call 902 50 50 14 and are happy to attend, and you as guests.

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Mobile Marketing Seminar East

As always I find something worthwhile training I bring you today I come to speak of a new high-level seminar with great information of interest.

I refer to the Mobile Marketing Seminar iiR has organized and will be held on May 28 in Madrid, with a dynamic practical.

The Mobile Marketing is no longer a newcomer, and already many advertisers who opt for this channel to reach customers quite effectively, while recognizing that the path There have been many failed attempts that you also have to keep learning.

If we also take into account that the crisis has reduced investment in marketing and advertising, and increasingly more effort is needed to reach these potential customers with minimal impacts, the Mobile Marketing becomes more prominent.

The shares have to be increasingly higher quality, more accurate and more specialized and related to the target, so the increased capacity of the Mobile Marketing segmentation is now the perfect ally.

iiR Spain has developed the second Mobile Marketing Seminar to be held in Madrid on 28 May. In this seminar you can learn step by step how, when and why to make a Mobile Marketing Campaign of the hand of 4 experts in this type of marketing activities.

The training day is structured as follows:

SESSION I: Why Mobile Marketing is a good choice?
SESSION II: What do we get?: Defining the objectives and target of the campaign
SESSION III: The creation of content and execution of the campaign: on creativity is success. Practical recommendations for greater effectiveness of our messages
SESSION IV: The importance of the database "without a good list the message works "
SESSION V: Evaluation of the results of our campaign. How to measure its effectiveness

And who are the ponenetes? Then look to see if worthwhile, I believe that if no doubt:

D. Salvador Carrillo
President
MMA - Mobile Marketing Association Spain
D. Eugenio García-operative
Head of Digital & Relationship Marketing DIAGEO


D. Juan Carlos Muñoz García
Head of CRM and Interactive Marketing
VOLVO CAR Spain

D. Miguel Angel Orbaneja
Internet and Project Manager Interactive IKEA Ibérica


D. Pinder Ignacio Larrea
Product Manager - Mobile Banking Department
BANCO POPULAR

You know, the Mobile Marketing Seminar in Madrid, and if you are interested, for those who want to attend, we have an agreement you can get a 15% discount, send an email to info @ fenixmedia . com requesting it and we will show intermediaries so that you do so.

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Association SPANISH AND COMMUNITY LIVING STATUES AND THEATRE

Leone - Statue free interpretation of the statue of the Thinker

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STATUE IS A HUMAN OR LIVING?

It's magic, is a work of art in itself.




The English Association and Community Living Statues and Human Statues
Theatre.

reports that the art of human statues requires a specific technique in the disclina mime artist is. Mimo
involves gestural art, therefore it is best to use makeup.
The gesture is important to wear the face, hands and body.
The Technique was created by the French mime.
Today there are many people who think it is easy, but it is not. The body hurts

must know how to breathe well to oxygenate the muscles, preventing them from being filled lactic acid and no muscle cramps or exhaustion, the body must be in total relaxation when the statue is art. This technique
agreed breathing, concentration, balance, harmony, there are diets that make potash and iron.




Boby In this picture, is the only statue in the world that is suspended in the air
has added a further element to the statue that is the magic arts.

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SPANISH AND COMMUNITY ASSOCIATION-EUROPEAN UNION-THEATRE OF STATUES AND LOCAL STORE HAS DEL PILAR EN EL BARRIO




THE SPANISH ASSOCIATION OF STATUES AND COMMUNITY LIVING HUMAN-O-has a room for clothes storage Padron plays en Plaza 3 - 2nd G-Local-Barrio del Pilar-Madrid.
The Association was founded in Madrid in 2006 - as time goes by we grow much more in our action, solidarity and accomplishing the goals we've set in the founding statutes. Achieving
respect the recognition of our artistic activity. That there permissibility
public roads policing for artistic activities to cap, meeting strict standards of conduct. Sharing
spaces.
In addition, part asian hospitals to visit the children every two or three months.
If you want more information or associate call: 917311017-606071935





-------------------------------------------------------------------------------------

In 2006 a group of performers living in Madrid, decided to create this association, wich is still growing step by step, working indeed about many points. Three of them are:
• To get a National regulation protecting street performers and theatrical activities, respecting free use of public spaces.
• To be together in thinking and working about our responsabilities and rights.
• To produce and support cultural activities in social sense.

The association is actually recognized in Spain and European Community jurisdictions.
We invite you to visit us in or in our blog

www.estatuasvivientesteatro.blogspot.com

www.estatuasvivientesteatro.com

www.contratarestatuasvivientesteatro.blogspot.com

www.estatuasvivientesyteatrosolidario.blogspot.com

mail: info@estatuasvivientesteatro.com

We´ll be glad to receive your comments and suggestions,
If you like to contact our employment office, please do it by mail to
paulanoviel@hotmail.com or by phone (0034)606071935
We can attend all kind of artistic disciplines further than living statues.

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Praktik: A new hotel concept "low cost" contract

almost three years ago I published the Lateral Marketing Guide in which one los ejercicios prácticos fue sobre el modelo de hotel actual y propuse muchas alternativas descabelladas, que según va pasando el tiempo algunas se van haciendo realidad, como hacer ofertas solo para la siesta y que en Sevilla han ofrecido los dos últimos años con bastante éxito, y ahora vine otro a convertirse en realidad, el Hotel low cost.

Es facil decirlo pero evidentemente eso hay que probarlo, y nada más sencillo, os dejo el link donde el capítulo 3 hablaba del Hotel Low Cost , pero para los que no querais leeros todo el post, os dejo el extracto:

4. Factores Esenciales.- ¿Qué consideramos todos que son factores esenciales en un hotel? Las camas; reception, the bathroom cabinets, cleaning people, etc..

Challenges: * If only for naps, cabinets are not needed.

* If it's just not necessary to shower bed.

* If you automate, reception may not be necessary, as we check a flight of "low cost" without going through the counter of the airline.

And where has set up this concept? For in Barcelona at the hotel Praktik, where applicable than some of my ideas, others on the same line-up because I just I just launch the concept and they have developed: Rooms



* Praktik rooms are small, but our beds are large and comfortable
* The Praktik is a sink in the room, our showers are too big to share space in your bathroom.
* There are no closets in Praktik, save space by putting a shelf and several hangers.
* Praktik no telephone in the room, but we have 24 intercom at reception. The hotel



* The Praktik Reception hours during the week is from 09:00 to 11:00 and 20:00 to 22:00
* The Praktik Reception hours during Weekends are from 08:00 to 12:00 and 19:00 to 23:00
* access keys Praktik allowed to enter the hotel outside reception opening hours
* Praktik has a check-in system automatically, prepayment allows access to the room at any time.
* Praktik accepts only credit cards. "Keep your money to go for drinks and tapas bars."

I think a very interesting concept that I am certainly going to be successful, evidentemnete will have to overcome the resistance of the habit we have of the traditional hotel concept with which we have been living ever since.

In addition to the complement Praktik low cost with a full range of city services, in this case of Barcelona, \u200b\u200bbut better concretaros. package called "Barcelona" Full and offer the enjoyment of Barcelona at a very low price:

The pack includes:

• Barcelona Card: includes public transportation, airport transportation, museums and discounts.
• Bus Tours: Enjoy panoramic double-decker bus and see what interests you.
• Lid Breakfast: Full breakfast one of the most prestigious restaurants in Barcelona, \u200b\u200blocated just 5 minutes away.
• Supper Mussol " Enjoy a typical Catalan supper for two people at the center of Barcelona.

This is a sponsored post, ie I get paid for writing about this hotel (do not tell me what I should say, just write about it) but who would have spoken anyway because it is news to me like to give and all that involves challenging the status quo and daring to step out of the way is commendable because it opens us new experiences and makes us grow.