Wellcome! Open this blog with great enthusiasm. On this first occasion, I would like to present what I bring to this sector.
After working as a consultant for marketing and sales for several companies, took over 7 years in the field of beauty and wellness. In all these years, I've been watching a sector with many imbalances.
Our country has been modernized in many fields and in particular the beauty and welfare, has been hosting the latest in equipment, facilities and processes. Spas large have come to our cities. But this growth has not kept pace with the formation of human capital. In most cases, the perpetrators and those who serve the customer, have been trained in schools that still teach the traditional way, without much progress. Training has been stuck in the past when the professionals were trained to the required basic treatments in salons and small centers.
With the arrival of the spas and department, trained professionals are needed not only in treatment but also in marketing, sales and customer service.
Since a customer walks through our door until you leave, we must ensure that you get a great experience but fundamentally, we must ensure that the customer is satisfied to repeat his visit.
The market is vast and there is much room but, fundamentally, there is room for everyone with a profitable business, well planned and properly managed.
This blog was created with the intention to review all aspects that we consider necessary to treat on the design, building and managing the business of a beauty, urban or resort spa. Everything that we believe may be of interest to both the employer and spas for managers or employees.
And, whenever we find an interesting story (a new product or marketing a new idea, for example) will be exposed and discussed.
A blog is one of the best ways for all who love this profession we are in contact. That's why I encourage you to comment and participate if you wish. This site is open to all.
WRITE STARTED NOW!
After working as a consultant for marketing and sales for several companies, took over 7 years in the field of beauty and wellness. In all these years, I've been watching a sector with many imbalances.
Our country has been modernized in many fields and in particular the beauty and welfare, has been hosting the latest in equipment, facilities and processes. Spas large have come to our cities. But this growth has not kept pace with the formation of human capital. In most cases, the perpetrators and those who serve the customer, have been trained in schools that still teach the traditional way, without much progress. Training has been stuck in the past when the professionals were trained to the required basic treatments in salons and small centers.
With the arrival of the spas and department, trained professionals are needed not only in treatment but also in marketing, sales and customer service.
Since a customer walks through our door until you leave, we must ensure that you get a great experience but fundamentally, we must ensure that the customer is satisfied to repeat his visit.
The market is vast and there is much room but, fundamentally, there is room for everyone with a profitable business, well planned and properly managed.
This blog was created with the intention to review all aspects that we consider necessary to treat on the design, building and managing the business of a beauty, urban or resort spa. Everything that we believe may be of interest to both the employer and spas for managers or employees.
And, whenever we find an interesting story (a new product or marketing a new idea, for example) will be exposed and discussed.
A blog is one of the best ways for all who love this profession we are in contact. That's why I encourage you to comment and participate if you wish. This site is open to all.
WRITE STARTED NOW!
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