From now on, I'll be working with the regular publication of opinion articles SPAZIOREPORT online magazine specializing in information ideas and trends for spas and spa professionals.
gladly and after its publication in the magazine, I'll be playing here the articles.
Bulletin November 25
Christmas is coming
Christmas is coming. It seems that every time begins earlier. The style of American cities, ours do not expect to December to decorate the streets of Christmas decorations. So do the companies that take advantage of almost 2 long months of the season to design any type of action. And so will all of our businesses dedicated to wellness and beauty. Give a stay at the spa .... or do you save 25% by year-end or Celebrate your Christmas at our facility. Any of these initiatives is valid. Companies make use of the pull and must be done in these times.
But we must launch and launch initiatives like that? Is winning the competition for best idea to attract customers? Not really. A good Christmas promotion we can generate more customers and more sales. That is one of the desired results. But do not just enough to win customers. It is pointless for the client to use our establishment these Christmas, lured by one of our sales, if not repeat the visit in the future.
New tempos us to use the most effective marketing to be more resourceful, but we have to understand that everyone in the sector are in the same objective and that, therefore, we should be able to be us loyal customers that we achieve our proposal. Prima more than ever the importance of providing quality service.
And for this, the most powerful tool is always prevention. Be proactive rather than reactive and not let problems arise. We must develop and implement quality standards and train service our team in its proper implementation.
quality standards are the only really effective the management of a company to control the operations of the organization without having to monitor and control individually, one by one, all people working in her and every one of their activities.
The customer perceived quality when we do what we promised, we demonstrated competence and knowledge, when we are accessible and courteous. In short, the client must feel unique.
Only then will be satisfied with your visit and will therefore be much more likely to visit us again.
Merry Christmas season and celebrate with quality!
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