Plan, plan and plan. It seems the hardest task. It seems tedious and boring. It is clear that in most cases we think that. However, it is one of the best strategies that any business should follow to keep in time.
Within of our health and beauty business, one of the best plans we can do is the marketing plan, a tool that enables you to concentrate on our type of client and discuss strategies to attract and retain.
then summarize the parts of a marketing plan:
-Executive Summary. Initial document summarizing the contents of the marketing plan. Any person (partners, investors, new management ...) can quickly read the marketing strategies of our spa.
"Our company. It is time defined, to tell why we exist. This can include the Mission, Vision and Objectives of our company. In this step, it is recommended that a SWOT (acronym for Strengths, Weaknesses, Threats, Strengths and Opportunities) will help us to know at what point we as a company both internally and in relation to our environment
"What strategy marketing going to use. Normally, we talk about a marketing mix that contains:
products and services we provide and the needs to cover for our users. Why are unique and different?
We will set prices for our products
distribution channels. How can I reach my customer? How do I go to buy the customer? Always in the facility or have another type of method of distribution?
communication and promotion techniques that we launch.
-Clients. Who are they? Number, type and preferences. You must use the means at your disposal, free or pay to know your customer
-Competition. In this section, you should have researched well our competition, both direct and indirect.
-action plans to develop the strategies outlined in this marketing plan.
Budget
necessary
necessary
-control and contingency plans. In any planning, this is one of the crucial because it allows us to control our goals and how they react in time.
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